04 February 2015

Hull's City of Culture success inspires campaign to woo young doctors to Yorkshire and the Humber

A high profile campaign designed to encourage young doctors to train as GPs in Yorkshire and Humber kicks off at Hull’s KC Stadium this week.

Over the next four days, some 270 young doctors from medical schools across the country will attend interviews at the stadium as they prepare to make a crucial decision about where they want to spend the next three years becoming a fully-fledged GP.

As they arrive for their assessment interviews, they will be welcomed by a promotional film and literature showcasing the fantastic attractions and lifestyle offered across Yorkshire and Humber - from world-class events such as the Grand Depart and UK City of Culture to the area’s stunning landscapes, vibrant nightlife and top-flight sport.

Evoking the region’s independent spirit and unique sense of place, the campaign film invites the next generation of GPs to "Fall in Love with Yorkshire and Humber", promising them an unforgettable three years if they choose to start their GP journey here.

Promotional packs have also been sent to medical schools across the country and adverts have been placed in the British Medical Journal.

Watch the promotional film here.

Instigated by the Hull York Medical School and supported by a number of local Clinical Commissioning Groups, the recruitment drive was inspired by Hull’s successful campaign for UK City of Culture 2017.        

Dr David Pearson, a Bridlington based GP and Head of the Hull York Medical School Centre for Education Development, said:

"We instigated this campaign because we are determined to bring the best GP trainees into our region.

"It is a very vibrant place to come and spend three to four years – and many people choose to stay much longer. The region is buzzing and it’s a great place to study and work.

"Yorkshire and Humber offers a fantastic range of high quality opportunities for GP training. The new Academy of Primary Care now being established at the Hull York Medical School will build on our success of educating students in the community and general practice. We promise a very positive experience."

Dr Amy Oehring, one of the local GPs featured in the campaign film, said:

"It’s no exaggeration to say that I absolutely love my job here in Hull. I feel I have a lot of opportunities that GPs in other places don’t often have in their first few years of qualifying.

"And it’s such an exciting time to be here. I’m thrilled that Hull is to be the UK City of Culture in 2017. I feel very proud of the city and I don’t think people understand how good it is until they have seen it for themselves. Whilst I go out with friends a lot in the city centre, the surrounding area is fantastic too, especially walking on the Wolds and along the coastline."

Dr Michael Holmes, Associate Medical Director, originally from the North East is a partner in a practice providing GP services in York and Hull, added:

"I chose to base myself in the Hull area, and have never looked back. I want to dispel the mythology surrounding this part of Yorkshire and Humber. In fact, it is a wonderful, vibrant place that offers a rich learning environment combined with fantastic training and career opportunities for young doctors. With the added excitement of Hull hosting the UK City of Culture celebrations in 2017, there has never been a better time to spend to experience what Hull and the whole of Yorkshire and Humber has to offer."

Martin Green, CEO of Hull’s UK City of Culture Company, whose previous roles include executive producer of the Grand Depart opening ceremony and Head of Ceremonies at the London 2012 Olympics, said:

"Hull York Medical School is just one of a number of institutions and businesses who have recognised that hosting UK City of Culture and other major events can help to attract people to live and work in this region.

"I hope the young doctors visiting Hull this week will see what a fantastic place it is and that they will want to come here to enjoy – and hopefully play a part - in making 2017 a truly transformative year of culture for our city, our region and the UK and a whole."

Link to the BBC Look North report on the event